The
emphasis of this ad is also about accommodating
our society's needs, specifically when it comes to housing San Diego's growing
population.
San Diego is on the Move; Let's Keep Rolling
The emphasis of this ad is to reinforce the need to accommodate San Diego's transportation needs and how development helps and supports San Diego Roads.
I Am the Building
Industry!
These ads reinforce the message that homebuilders
are also part of our community as members of our family and
neighbors. They are people like us that live in San Diego and have
similar needs, like working for a living.
Without Us, it's the End of the Road.
This ad helps the public recognize the important contributions
that San Diego builders bring to roadway improvements. San Diego builders are investing in the community's future by providing roadways to
commuters. This is only one example of specific, tangible road improvements that result from new
home construction.
Building the Truth
This ad restates the fact that the reason housing in San Diego is extremely high and unaffordable for new house buyers is due to government fees that are imposed on new construction.
Positive Results of Home Building
This
ad reminds the public of important community benefits that are the direct
result of new home construction. Too often, common-use amenities such as
parks, schools, roads, open space, churches, libraries and community centers
are taken for granted, or people mistakenly assume that their taxes pay for
these things. The fact is that new home developments bring these benefits.
Explaining
The Cost of a New Home
According to the Smith Family House Study, the impact of costs associated with government regulation averaged $96,301 PER HOME! Approximately 26% of the price of the home was due to government (based on average sales price of $317,339). Government was the LARGEST contributing factor to the price of a new home. See the report.
Unique Yet United
This
ad addresses the need for more housing that middle-income residents can
afford and how San Diego needs a business and political environment that
supports housing and homeownership more actively.
San Diego's Lack of Housing Is A Growing Concern
Can't Afford A Home? Neither Can 80% of San Diegans. Here's Why...
80% of San Diegans can’t afford a new home, imagine what future
generations will face! Here’s a closer look at the problem.
$119,376 needed in annual salary to qualify for a $563,442 priced house* The median household income locally is $50,000
* based on monthly principal & interest payment at current 30-year fixed interest rate of 5.75%. Assumes average debt-to-income ratio of 1:3, 'reasonable' credit score and 'reasonable' debt.
Unless we begin to make housing a priority, our future generations will suffer.
