SALES & MARKETING COUNCIL
Join an Award Winning Council
The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities and trends within the community. Gain valuable perspective and insight by joining San Diego’s SMC, the premier forum for building industry marketing professionals. Exchange ideas and share knowledge, expand your skills, and stay on top of the latest trends through industry-specific workshops and events that will inspire your creativity and give you a competitive edge. Our BIA SMC chapter is the proud recipient of the NAHB Nationals Silver & GOLD Awards for Sales and Marketing Council of the Year!
The SMC provides a platform to connect and share ideas, knowledge, and resources. It serves its individual members and supports:
- Small, medium, and large volume builders/developers
- Employees of builders and in-house sales and marketing professionals
- Related Associates and/or consultants
- Independent new home sales and marketing professionals
- Independent Realtors®
Our events and educational programs are designed to encourage individual excellence. Plus, membership in the San Diego BIA’s SMC includes automatic membership in the National Sales and Marketing Council (NSMC).
Benefits of NSMC membership include:
- A subscription to Sales + Marketing Ideas
- NSMC eNews, a monthly e-newsletter
- Discounts on entries to The Nationals
- …and More!
SMC Monthly Meetings
This council meets on the 2nd Wednesday of the month at 8:30 a.m. at the BIA Office.
Join SMC
To join the BIA San Diego Sales & Marketing Council simply complete the application by clicking on the button below. Join now and you will have the opportunity to attend SMC programs that include education, motivation, and recognition to engage and support industry professionals.
San Diego SMC is a nationally recognized Council, Silver award winner for Best Council of the Year in 2017, 2018, 2019, 2020, and 2021 by NSMC.
Want to get more involved? Click here to find out which SMC sub-committee would be the best fit for you.
Interested in more ways to get involved? Click the links below to learn more about some of the projects and groups the SMC supports!
As a perk of SMC membership you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!
April 21, 2022 – Hops & Homes @ Arlo by Lennar
June 29, 2022 – Hops & Homes Joint Event with ASID @ 3 Roots by Shea Homes
August 3, 2022 – Hops & Homes @ TBD
October 5, 2022 – Education Event @ TBD
November 30, 2022 – Jingle & Mingle Seasonal Celebration @ TBD
Upcoming Builder Roadshows Dates
Please contact Mary Chaparro for more information.
SMC Quarterly Awards Program
The BIA Sales & Marketing Council provides an awards program on a quarterly basis to recognize the contributions of the dedicated BIA professionals of our industry. There is no entry fee to submit for an award, and all categories are open to self-nomination or nomination by one’s peers or supervisors.
Show appreciation for your team, your colleagues, your peers, by nominating them for a Quarterly Award today!
All entrants for SMC categories must be SMC members (please refer to the details in the Sales Awards categories document below). For all other awards, both the company submitting the nomination and the candidate company must be a member of the BIA San Diego.
Click here for more details on our Sales Awards categories
Click here for the Sales Professional Achievement Award
Click here for the Online Sales Counselor Achievement Award
Click here for the Multifamily Leasing Professional Achievement Award
Click here for the Sales, Leasing, or Marketing MVTP (Most Valuable Team Player) Award
Click here for the Lender Achievement Award
Click here for the Most Valuable Trade Partner Award
Click here for the Ambassador Spotlight Award
Click here for the Sales/Closing and/or Backlog Volume Recognition Award
White Paper
Delivered to your inbox monthly, the White Paper gives you exclusive insight into hot topics that affect our industry. The White Paper is a single topic publication that is emailed to SMC members providing a high level discussion of ideas, expertise, trends, and sales and marketing information.
Have something to share? Contact GoSMCSanDiego@gmail.com to inquire about writing a White Paper.
Find out the benefits for submitting content for the White Report!
There are a lot of resources online to help you write a whitepaper, such as this one. Here are a few helpful tips:
- Don’t worry about formatting, we will do that for you
- Write about something you know
- It should be educational but still engaging
- 1,000 words is ideal for this purpose
- Provide citations if referencing other materials
- Provide links
- Add pictures
- Provide a bio and your picture
June 2019: How to Sell to Today’s Homebuyer in Today’s Market by Brandon Hilpert
May 2019: What if Your Business Partner Died Tonight? By Stephanie Hughes
March 2019: Eight Strategies to Attract Millennials to the Construction Industry by Suzanne Rey
January 2019: What Exactly Does an HOA Management Company Do? by Julie Menas
December 2018: Cultivating an Online Reputation by Melissa Deen
November 2018: Understanding the VA Home Loan Program by Jason Gibson
October 2018: The Hard Truth about Hard Water by Craig Kolk
September 2018: Rising Rates and the Impacts to the Building Industry by Derek Lupien
August 2018: Exit Planning for the Family Business by Stephanie Hughes
June 2018: Understanding Development & Bridging the Gap by Sylvia Rose
May 2018:Creating an Outdoor Kitchen by Melissa Auten
March 2018: The Culture and Rewards of Recognition by Lori Asaro
February 2018: Branding Blue and the Home Building Industry by Jo-Anne Redwood
January 2018: Can your Office Space Influence your Earning Potential? by Nikki Klugh
December 2017: Disruptive Technologies in Land Development by Toni McMahon
October 2017: High Tech with High Touch by Doug Smith
September 2017: Our Connected Reality by Pat Setter and Frank Wofford
August 2017: Dispelling Lending Myths by Chaz Hinz and Justin Kollman
July 2017: Building Relationships in the Digital Age by Ron Blackburn and Matt Ledoux
May 2017: Going Digital by Marc Lamoureux and Stacie Greene
April 2017: New Demands for Mature Trees a Challenge for Nurseries by Alan Jones
People, Props, & Properties Report
People, Props, & Properties is a monthly publication distributed via email that uses information to promote BIA to its best interests; increase and outreach to gain membership and connection with BIA, its goals, and housing industry in general. PPP creates connectivity among membership and promotes growth. All BIA members are able to submit for consideration.
Got something to brag about? We want to hear it! Submit your news to GoSMCSanDiego@gmail.com. Please put PPP in the subject line.
Find out the benefits for submitting content for the People, Props, and Properties Report!
SMC Board Members
| Mary Chaparro (President) | Chaparro & Associates |
| Melissa Auten (1st Vice President) | Unscripted Interior Design |
| Tina Villa (2nd Vice President) | New West Designs |
| Shannon Gaunt (Secretary/Treasurer) | Wells Fargo Home Mortgage |
| Pat Setter (Past President) | San Diego Union Tribune |
| Anna-Marie Marchesi (Executive Advisor) | Ami Samuel Interiors, Inc. |
| Lori Asaro | New Homes Now Selling |
| Lori Carpenter | First American Title Insurance Company |
| Angela Didio | Didio & Associates |
| Tiffany George | Christian Brothers Interiors |
| Nicole Hein | Lennar |
| Lenette Hewitt | Davidson Communities |
| Cameron Owens | Homeowners Financial Group |
| Micah Ross | Shea Homes |
| Valerie Shultz | Insite Graphics + Promotions |
| Ryan Swenson | Simpson Strong Tie |
SMC Life Directors
| Anne Christopher | Motivational Systems, Inc. |
| Linda Corsetti | Grace Partners, LLC |
| Kathy Courtney | |
| Tina Courtney | Courtney Marketing |
| Dawn Davidson | Design Line Interiors, Inc. |
| Melissa Deen | Sunrise Management |
| Sue Dowd | Blackbird Interiors, Inc. |
| Eve Hager | Commonwealth Land Title |
| Sara Kilburn | Design Line Interiors |
| Vanessa Linn | Shea Homes |
| Anna-Marie Marchesi - Executive Advisor | Ami Samuel Interiors |
| Maria Meeuwisse | Engage Marketing |
| Peggy O’Connell | Davidson Communities |
| Sandy Perlatti | The Corky McMillin Companies |
| Liz Ramirez | |
| Julia Simms | San Diego PR |
| Barb Wager |
