Sales & Marketing Council 2018-01-12T14:54:33+00:00


Who We Are

The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities and trends within the community.

Click here to learn more!

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Connect with SMC


SMC Monthly Meetings

This council meets on the 2nd Wednesday of the month at 8:30 a.m.

Click here to view all 2018 meeting dates

If you would like to receive the meeting notices, please contact Danielle Grommersch.

Join SMC

To join the BIA San Diego Sales & Marketing Council the cost is $6. If you wish to join the National SMC as well there is an additional cost of $50 for a total membership fee of $115.

Want to get more involved? Click here to find out which SMC sub-committee would be the best fit for you.

2018 SMC Application

SMC Events

As a perk of SMC membership you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!

January 18th: Hot Brews, Headshots, & Homes @ Escaya

January 31st: Mike Moore Sales Training @ H.G. Fenton Office

February 15th: 50 Minute Clinic @ BIA

March 15th: Dress for Success @ Shea Homes Office

May 31st: Hops & Homes @ TBD

July 19th: 50 Minute Clinic @ TBD

September 6th: 50 Minute Clinic @ TBD

November 6th: Hops & Homes @ TBD

December 5th: Seasonal Celebration Happy Hour @ TBD

White Report

Delivered to your inbox monthly, the White Report gives you exclusive insight into hot topics that affect our industry. The White Report is a single topic publication that is emailed to SMC members providing a high level discussion of ideas, expertise, trends, and sales and marketing information.

Have something to share? Contact to inquire about writing a White Report.

There are a lot of resources online to help you write a whitepaper, such as this one. Here are a few helpful tips:

  • Don’t worry about formatting, we will do that for you
  • Write about something you know
  • It should be educational but still engaging
  • 1,000 words is ideal for this purpose
  • Provide citations if referencing other materials
  • Provide links
  • Add pictures
  • Provide a bio and your picture

January 2017

March 2017

April 2017

May 2017

July 2017

August 2017

September 2017

October 2017

December 2017

People, Props, & Properties Report

People, Props, & Properties is a monthly publication distributed via email that uses information to promote BIA to its best interests; increase and outreach to gain membership and connection with BIA, its goals, and housing industry in general. PPP creates connectivity among membership and promotes growth. All BIA members are able to submit for consideration.

Got something to brag about? We want to hear it! Submit your news to Please put PPP in the subject line.

January 2017 

February 2017

March 2017

April 2017

May 2017

June 2017

July 2017

August 2017

September 2017

October 2017

November 2017

December 2017

SMC Board Members

Lori Asaro (Chair)Ultimate New Home Sales & Marketing
April Gingras (Vice Chair)Pardee Homes
Ericka Moody (Secretary)Design Line Interiors
Briar Belair (Treasurer)ColRich
Chaz Hinz(Immediate Past Chair)Wintrust Mortgage
Anna-Marie Marchesi(Executive Advisor)Ami Samuel Interiors
Vanessa Linn(Builder Chair)Shea Homes
Melissa AutenFisher & Paykel Appliances
Andrew CabreraMotivational Systems
Jason CorianoMetro San Diego Realty
Melissa DeenSunrise Management
James GeorgasBank of America Home Loans
Susan HusbandUltimate New Home Sales & Marketing
Dawn ParentShea Homes
Jo-Anne RedwoodCapstone Studios
Sylvia RoseColRich
Pat SetterSan Diego Union Tribune

SMC Life Directors

Anne ChristopherMotivational Systems, Inc.
Linda CorsettiGrace Partners, LLC
Kathy Courtney
Tina CourtneyCourtney Marketing
Dawn DavidsonDesign Line Interiors, Inc.
Sue DowdBlackbird Interiors, Inc.
Eve HagerCommonwealth Land Title
Sara KilburnRyan Young Interiors
Anna-Marie MarchesiAmi Samuel Interiors
Maria MeeuwisseGreenhaus
Peggy O’ConnellDavidson Communities
Sandy PerlattiThe Corky McMillin Companies
Liz Ramirez
Julia SimmsSan Diego PR
Barb Wager