Join an Award Winning Council

The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities and trends within the community. Gain valuable perspective and insight by joining San Diego’s SMC, the premier forum for building industry marketing professionals. Our BIA SMC chapter is the proud recipient of the NAHB Nationals Silver & GOLD Awards for Sales and Marketing Council of the Year! Exchange ideas and share knowledge, expand your skills, and stay on top of the latest trends through industry-specific workshops and events that will inspire your creativity and give you a competitive edge.

The SMC provides a platform to connect and share ideas, knowledge, and resources. It serves its individual members and supports:

  • Small, medium, and large volume builders/developers
  • Employees of builders and in-house sales and marketing professionals
  • Related Associates and/or consultants
  • Independent new home sales and marketing professionals
  • Independent Realtors®

Our events and educational programs are designed to encourage individual excellence. Plus, membership in the San Diego BIA’s SMC includes automatic membership in the National Sales and Marketing Council (NSMC).

Benefits of NSMC membership include:

  • A subscription to Sales + Marketing Ideas
  • NSMC eNews, a monthly e-newsletter
  • Discounts on entries to The Nationals
  • …and More!
Join SMC

SMC Monthly Meetings

This council meets on the 2nd Wednesday of the month at 8:30 a.m. at the BIA Office.

Click here to view all 2022 meeting dates.

Join SMC

To join the BIA San Diego Sales & Marketing Council simply complete the application by clicking on the button below.  Join now for $75 for the rest of the year and you will have the opportunity to attend SMC programs that include education, motivation, and recognition to engage and support industry professionals.

San Diego SMC is a nationally recognized Council, Silver award winner for Best Council of the Year in 2017, 2018, 2019, 2020, and 2021 by NSMC.

Want to get more involved? Click here to find out which SMC sub-committee would be the best fit for you.

Sign up today!
Interested in more ways to get involved?  Click the links below to learn more about some of the projects and groups the SMC supports!

bia cares

As a perk of SMC membership you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!

April 21, 2022 – Homes & Homes @ Arlo by Lennar

June 29, 2022 – Hops & Homes @ TBD

August 3, 2022 – Hops & Homes @ TBD

October 5, 2022 – Education Event @ TBD

November 30, 2022 – Jingle & Mingle Seasonal Celebration @ TBD


Upcoming Builder Roadshows Dates

Please contact Mary Chaparro for more information.

SMC Sales Award and MVTP Award

The Sales & Marketing Council provides quarterly recognition in the form of Sales Awards, Sales Achievement Awards and Most Valuable Team Player Awards.

There is no entry fee to submit. All entrants must be SMC members.  The company submitting applicants must be a member of the BIA San Diego, and each individual sales person or team/manager/associate receiving an award must be a member of the SMC.

Sales awards are based on a qualitative and quantitative approach.  This is meant to reward the sales successes and the individual(s) who make special efforts toward the sales success of their community.  This award is judged and requires a written statement.

Teamwork is an essential part of workplace success. To achieve its goals, a team needs members who give their all, give their best, and play to win. Recognize those efforts and nominate your MVTP today! Open to all associates; including Escrow/Title, Lenders, Interior Design, Superintendents, Marketing, Customer Service agents, etc. This award is judged based on the most compelling story described on paper, up to 1 page.

Click here for more details and information on how to submit.

Click here to submit the Sales Award Application.

Click here to submit the Most Valuable Team Player Award Application

Deadlines for Entries:

2020 4th Quarter – October 1st thru December 31st – DEADLINE EXTENDED: February 26th
Presented at the March 30th Educational Event

2021 1st Quarter – January 1st – March 31st – DEADLINE EXTENDED: April 30th

2021 2nd Quarter – April 1st thru June 30th – DEADLINE EXTENDED: August 15th

2021 3rd Quarter – July 1st thru September 30th –DEADLINE EXTENDED: November 10th

2021 4th Quarter – October 1st thru December 31st – Deadline: February 3rd, 2022


“I wanted to say thanks for everything you guys have done with the SMC. Rosie and I really enjoyed getting our name called the other day for the Q1 awards. Hopefully we can experience it again soon! Thank you so much for everything you do!”
David Zarraonandia, Shea Homes

White Paper

Delivered to your inbox monthly, the White Paper gives you exclusive insight into hot topics that affect our industry. The White Paper is a single topic publication that is emailed to SMC members providing a high level discussion of ideas, expertise, trends, and sales and marketing information.

Have something to share? Contact to inquire about writing a White Paper.

Find out the benefits for submitting content for the White Report!

There are a lot of resources online to help you write a whitepaper, such as this one. Here are a few helpful tips:

  • Don’t worry about formatting, we will do that for you
  • Write about something you know
  • It should be educational but still engaging
  • 1,000 words is ideal for this purpose
  • Provide citations if referencing other materials
  • Provide links
  • Add pictures
  • Provide a bio and your picture

September 2019: HUD Policy Chokes Your Homebuying Purchasing Power By Lori Asaro, Julie Ozanich, and Shannon Gaunt

June 2019: How to Sell to Today’s Homebuyer in Today’s Market by Brandon Hilpert

May 2019: What if Your Business Partner Died Tonight? By Stephanie Hughes

March 2019: Eight Strategies to Attract Millennials to the Construction Industry by Suzanne Rey

January 2019: What Exactly Does an HOA Management Company Do? by Julie Menas

December 2018: Cultivating an Online Reputation by Melissa Deen

November 2018: Understanding the VA Home Loan Program by Jason Gibson

October 2018: The Hard Truth about Hard Water by Craig Kolk

September 2018: Rising Rates and the Impacts to the Building Industry by Derek Lupien

August 2018: Exit Planning for the Family Business by Stephanie Hughes

June 2018: Understanding Development & Bridging the Gap by Sylvia Rose

May 2018:Creating an Outdoor Kitchen by Melissa Auten

March 2018: The Culture and Rewards of Recognition by Lori Asaro

February 2018: Branding Blue and the Home Building Industry by Jo-Anne Redwood

January 2018: Can your Office Space Influence your Earning Potential? by Nikki Klugh

December 2017: Disruptive Technologies in Land Development by Toni McMahon

October 2017: High Tech with High Touch by Doug Smith

September 2017: Our Connected Reality by Pat Setter and Frank Wofford

August 2017: Dispelling Lending Myths by Chaz Hinz and Justin Kollman

July 2017: Building Relationships in the Digital Age by Ron Blackburn and Matt Ledoux

May 2017: Going Digital by Marc Lamoureux and Stacie Greene

April 2017: New Demands for Mature Trees a Challenge for Nurseries by Alan Jones

March 2017: Retention, Detention, and Swells by Lori Asaro

January 2017: Creating the Best Year Yet by Lori Asaro

People, Props, & Properties Report

People, Props, & Properties is a monthly publication distributed via email that uses information to promote BIA to its best interests; increase and outreach to gain membership and connection with BIA, its goals, and housing industry in general. PPP creates connectivity among membership and promotes growth. All BIA members are able to submit for consideration.

Got something to brag about? We want to hear it! Submit your news to Please put PPP in the subject line.

Find out the benefits for submitting content for the People, Props, and Properties Report!

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SMC Board Members

Mary Chaparro (President)Chaparro & Associates
Tina Villa (1st Vice President)New West Designs
Melissa Auten (2nd Vice President)Unscripted Interior Design
Shannon Gaunt (Secretary/Treasurer)Wells Fargo Home Mortgage
Pat Setter (Past President)San Diego Union Tribune
Lori Asaro New Homes Now Selling
Lori Carpenter First American Title Insurance Company
Angela Didio Didio & Associates
Ashley FormanTrustLink Mortgage
Tiffany George Christian Brothers Interiors
Nicole Hein Lennar
Lenette Hewitt Davidson Communities
Bella Heule California Closets
Cameron Owens loanDepot
Micah Ross Shea Homes
Ryan SwensonSimpson Strong Tie

SMC Life Directors

Anne ChristopherMotivational Systems, Inc.
Linda CorsettiGrace Partners, LLC
Kathy Courtney
Tina CourtneyCourtney Marketing
Dawn DavidsonDesign Line Interiors, Inc.
Melissa DeenSunrise Management
Sue DowdBlackbird Interiors, Inc.
Eve HagerCommonwealth Land Title
Sara KilburnDesign Line Interiors
Vanessa LinnShea Homes
Anna-Marie MarchesiAmi Samuel Interiors
Maria MeeuwisseEngage Marketing
Peggy O’ConnellDavidson Communities
Sandy PerlattiThe Corky McMillin Companies
Liz Ramirez
Julia SimmsSan Diego PR
Barb Wager