Join an Award Winning Council

The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities and trends within the community. Gain valuable perspective and insight by joining San Diego’s SMC, the premier forum for building industry marketing professionals. Our BIA SMC chapter is the proud recipient of the NAHB Nationals Silver & GOLD Awards for Sales and Marketing Council of the Year! Exchange ideas and share knowledge, expand your skills, and stay on top of the latest trends through industry-specific workshops and events that will inspire your creativity and give you a competitive edge.

Click here to meet the council!

The SMC provides a platform to connect and share ideas, knowledge, and resources. It serves its individual members and supports:

  • Small, medium, and large volume builders/developers
  • Employees of builders and in-house sales and marketing professionals
  • Related Associates and/or consultants
  • Independent new home sales and marketing professionals
  • Independent Realtors®

Our events and educational programs are designed to encourage individual excellence. Plus, membership in the San Diego BIA’s SMC includes automatic membership in the National Sales and Marketing Council (NSMC).

Benefits of NSMC membership include:

  • A subscription to Sales + Marketing Ideas
  • NSMC eNews, a monthly e-newsletter
  • Discounts on entries to The Nationals
  • …and More!
Join SMC

SMC Monthly Meetings

This council meets on the 2nd Wednesday of the month at 8:30 a.m.

Click here to view all 2020 meeting dates.

Join SMC

To join the BIA San Diego Sales & Marketing Council simply complete the application by clicking on the button below.  Join for the $80 prorated membership fee and you will have the opportunity to attend SMC programs that include education, motivation, and recognition to engage and support industry professionals.

San Diego SMC is a nationally recognized Council, Silver award winner for Best Council of the Year in 2017, 2018, 2019, and 2020 by NSMC.

Want to get more involved? Click here to find out which SMC sub-committee would be the best fit for you.

Join SMC 2020

As a perk of SMC membership you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!

October 29th – R.I.S.E Awards @ ONLINE

December 2nd – Seasonal Celebration @ TBD


Upcoming Builder Roadshows Dates

October 14th
Please contact Mary Chaparro for more information.

SMC Sales Award and MVTP Award

The Sales & Marketing Council provides quarterly recognition in the form of Sales Awards, Sales Achievement Awards and Most Valuable Team Player Awards.

There is no entry fee to submit. All entrants must be SMC members.  The company submitting applicants must be a member of the BIA San Diego, and each individual sales person or team/manager/associate receiving an award must be a member of the SMC.

Sales awards are based on a qualitative and quantitative approach.  This is meant to reward the sales successes and the individual(s) who make special efforts toward the sales success of their community.  This award is judged and requires a written statement.

Teamwork is an essential part of workplace success. To achieve its goals, a team needs members who give their all, give their best, and play to win. Recognize those efforts and nominate your MVTP today! Open to all associates; including Escrow/Title, Lenders, Interior Design, Superintendents, Marketing, Customer Service agents, etc. This award is judged based on the most compelling story described on paper, up to 1 page.

Click here for more details and information on how to submit.

Click here to download the Sales Award Application.

Click here to download the Most Valuable Team Player Award Application.

Deadlines for Entries:

2019 4th Quarter – October 1st thru December 31st – Deadline: February 5th
Presented at Educational Event on March 25th

2020 1st Quarter – January 1st thru March 31st – Deadline: EXTENDED May 15th

2020 2nd Quarter – April 1st  thru June 30th – Deadline: EXTENDED September 21st

2020 3rd Quarter – July 1st  thru September 30th – Deadline: October 28th

2020 4th Quarter – October 1st thru December 31st – Deadline: February 3rd, 2021


“I wanted to say thanks for everything you guys have done with the SMC. Rosie and I really enjoyed getting our name called the other day for the Q1 awards. Hopefully we can experience it again soon! Thank you so much for everything you do!”
David Zarraonandia, Shea Homes

White Paper

Delivered to your inbox monthly, the White Paper gives you exclusive insight into hot topics that affect our industry. The White Paper is a single topic publication that is emailed to SMC members providing a high level discussion of ideas, expertise, trends, and sales and marketing information.

Have something to share? Contact to inquire about writing a White Paper.

Find out the benefits for submitting content for the White Report!

There are a lot of resources online to help you write a whitepaper, such as this one. Here are a few helpful tips:

  • Don’t worry about formatting, we will do that for you
  • Write about something you know
  • It should be educational but still engaging
  • 1,000 words is ideal for this purpose
  • Provide citations if referencing other materials
  • Provide links
  • Add pictures
  • Provide a bio and your picture

September 2019: HUD Policy Chokes Your Homebuying Purchasing Power By Lori Asaro, Julie Ozanich, and Shannon Gaunt

June 2019: How to Sell to Today’s Homebuyer in Today’s Market by Brandon Hilpert

May 2019: What if Your Business Partner Died Tonight? By Stephanie Hughes

March 2019: Eight Strategies to Attract Millennials to the Construction Industry by Suzanne Rey

January 2019: What Exactly Does an HOA Management Company Do? by Julie Menas

December 2018: Cultivating an Online Reputation by Melissa Deen

November 2018: Understanding the VA Home Loan Program by Jason Gibson

October 2018: The Hard Truth about Hard Water by Craig Kolk

September 2018: Rising Rates and the Impacts to the Building Industry by Derek Lupien

August 2018: Exit Planning for the Family Business by Stephanie Hughes

June 2018: Understanding Development & Bridging the Gap by Sylvia Rose

May 2018:Creating an Outdoor Kitchen by Melissa Auten

March 2018: The Culture and Rewards of Recognition by Lori Asaro

February 2018: Branding Blue and the Home Building Industry by Jo-Anne Redwood

January 2018: Can your Office Space Influence your Earning Potential? by Nikki Klugh

December 2017: Disruptive Technologies in Land Development by Toni McMahon

October 2017: High Tech with High Touch by Doug Smith

September 2017: Our Connected Reality by Pat Setter and Frank Wofford

August 2017: Dispelling Lending Myths by Chaz Hinz and Justin Kollman

July 2017: Building Relationships in the Digital Age by Ron Blackburn and Matt Ledoux

May 2017: Going Digital by Marc Lamoureux and Stacie Greene

April 2017: New Demands for Mature Trees a Challenge for Nurseries by Alan Jones

March 2017: Retention, Detention, and Swells by Lori Asaro

January 2017: Creating the Best Year Yet by Lori Asaro

People, Props, & Properties Report

People, Props, & Properties is a monthly publication distributed via email that uses information to promote BIA to its best interests; increase and outreach to gain membership and connection with BIA, its goals, and housing industry in general. PPP creates connectivity among membership and promotes growth. All BIA members are able to submit for consideration.

Got something to brag about? We want to hear it! Submit your news to Please put PPP in the subject line.

Find out the benefits for submitting content for the People, Props, and Properties Report!

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SMC Board Members

Ericka Moody (President)Moody Design Group
Pat Setter (Vice President & Hops & Homes Co-Chair)San Diego Union Tribune
Dawn Parent (Treasurer & Education Co-Chair)Shea Homes
Mary Chaparro (Secretary & Hops & Homes Co-Chair)Chaparro & Associates
Lori Asaro (Education Co-Chair)NewHomesNowSelling
Melissa Auten HRI Design
Kelly Bailey Living Spaces
Jacob Bernier (Awards Co-Chair)Motivational Systems
Carrie Cook DalTile
April Gingras (Past President & Membership Co-Chair)Pardee Homes
Dave Henderson (Membership Co-Chair)Dave Henderson Real Estate Services
Chaz Hinz (Awards Co-Chair)bemortgage
Jo-Anne Redwood (Marketing Co-Chair)Capstone Studios
Sylvia Rose (Marketing Co-Chair)ColRich
Tina VillaTRIO
Sara Kilburn (Executive Advisor)Design Line Interiors
Anna-Marie Marchesi (Executive Advisor)Ami Samuel Interiors
Melissa Deen (Executive Advisor)Sunrise Management

SMC Life Directors

Anne ChristopherMotivational Systems, Inc.
Linda CorsettiGrace Partners, LLC
Kathy Courtney
Tina CourtneyCourtney Marketing
Dawn DavidsonDesign Line Interiors, Inc.
Melissa DeenSunrise Management
Sue DowdBlackbird Interiors, Inc.
Eve HagerCommonwealth Land Title
Sara KilburnDesign Line Interiors
Vanessa LinnShea Homes
Anna-Marie MarchesiAmi Samuel Interiors
Maria MeeuwisseEngage Marketing
Peggy O’ConnellDavidson Communities
Sandy PerlattiThe Corky McMillin Companies
Liz Ramirez
Julia SimmsSan Diego PR
Barb Wager

Interested in getting more involved in SMC? Apply to be on the SMC board for 2020.  Fill out the application below and return to Zoe Rashid by September 27th to be eligible.


SMC Virtual Caravans

Take a direct-from-the-builder look at the latest new homes to enter the market with the BIA New Homes Live Hotsheet! Each week, the Building Industry Association of San Diego hosts LIVE VIRTUAL TOURS of new homes that are ready to sell now!

This is your opportunity to introduce clients to newly constructed, sparkling clean homes that are available NOW, at a time when many buyers are hesitant to tour occupied or resale properties.

Application Form