Sales & Marketing Council2018-11-29T15:02:33+00:00

SALES & MARKETING COUNCIL

Join an Award Winning Council

The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities and trends within the community. Gain valuable perspective and insight by joining San Diego’s SMC, the premier forum for building industry marketing professionals. Our BIA SMC chapter is the proud recipient of the NAHB Nationals’ Silver Award for Sales and Marketing Council of the Year! Exchange ideas and share knowledge, expand your skills, and stay on top of the latest trends through industry-specific workshops and events that will inspire your creativity and give you a competitive edge.

Click here to meet the council!

The SMC provides a platform to connect and share ideas, knowledge, and resources. It serves over 300 individual members and supports:

  • Small, medium, and large volume builders/developers
  • Employees of builders and in-house sales and marketing professionals
  • Related Associates and/or consultants
  • Independent new home sales and marketing professionals
  • Independent Realtors®

Our events and educational programs are designed to encourage individual excellence. Plus, membership in the San Diego BIA’s SMC includes automatic membership in the National Sales and Marketing Council (NSMC).

Benefits of NSMC membership include:

  • A subscription to Sales + Marketing Ideas
  • NSMC eNews, a monthly e-newsletter
  • Discounts on entries to The Nationals
  • …and More!
Sign Up for SMC

Connect with SMC

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SMC Monthly Meetings

This council meets on the 2nd Wednesday of the month at 8:30 a.m.

Click here to view all 2019 meeting dates

Join SMC

To join the BIA San Diego Sales & Marketing Council simply complete the application by clicking on the button below.  Join for 2019 at a special discounted rate of only $95 annual membership fee and you will have the opportunity to attend SMC programs that include education, motivation, and recognition to engage and support industry professionals. Have a business team who want to join SMC?  We have bulk rate savings that apply when a group of 3 or more join together! Hurry – prices increase January 1!

San Diego SMC is a nationally recognized Council, Silver award winner for Best Council of the Year in 2017 by NSMC.

Want to get more involved? Click here to find out which SMC sub-committee would be the best fit for you.

2018 SMC Application

SMC Events

As a perk of SMC membership you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!

December 5th: Jingle & Mingle @ Westroot Tavern

SMC Sales Awards

The Sales & Marketing Council provides quarterly recognition in the form of Sales Awards, Sales Achievement Awards and Most Valuable Team Player Awards.

There is no entry fee to submit. All entrants must be SMC members.  The company submitting applicants must be a member of the BIA San Diego, and each individual sales person or team/manager/associate receiving an award must be a member of the SMC.

Sales awards are based on a qualitative and quantitative approach.  This is meant to reward the sales successes and the individual(s) who make special efforts toward the sales success of their community.  This award is judged and requires a written statement.

Click here for more details and information on how to submit.

Click here to download the Sales Award Application.

Click here to download the Most Valuable Team Player Award Application.

Deadlines for Entries:

4th Quarter | October 1 – December 31 | Deadline: January 19, 2019

Testimonial:

“I wanted to say thanks for everything you guys have done with the SMC. Rosie and I really enjoyed getting our name called the other day for the Q1 awards. Hopefully we can experience it again soon! Thank you so much for everything you do!”
David Zarraonandia, Shea Homes

White Paper

Delivered to your inbox monthly, the White Paper gives you exclusive insight into hot topics that affect our industry. The White Paper is a single topic publication that is emailed to SMC members providing a high level discussion of ideas, expertise, trends, and sales and marketing information.

Have something to share? Contact GoSMCSanDiego@gmail.com to inquire about writing a White Paper.

There are a lot of resources online to help you write a whitepaper, such as this one. Here are a few helpful tips:

  • Don’t worry about formatting, we will do that for you
  • Write about something you know
  • It should be educational but still engaging
  • 1,000 words is ideal for this purpose
  • Provide citations if referencing other materials
  • Provide links
  • Add pictures
  • Provide a bio and your picture

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December 2017

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January 2017

People, Props, & Properties Report

People, Props, & Properties is a monthly publication distributed via email that uses information to promote BIA to its best interests; increase and outreach to gain membership and connection with BIA, its goals, and housing industry in general. PPP creates connectivity among membership and promotes growth. All BIA members are able to submit for consideration.

Got something to brag about? We want to hear it! Submit your news to GoSMCSanDiego@gmail.com. Please put PPP in the subject line.

November 2018

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December 2017

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January 2017 

SMC Board Members

Lori Asaro (Chair)Ultimate New Home Sales & Marketing
April Gingras (Vice Chair)Pardee Homes
Ericka Moody (Secretary)Design Line Interiors
Briar Belair (Treasurer)ColRich
Chaz Hinz(Immediate Past Chair)Be Mortgage
Anna-Marie Marchesi(Executive Advisor)Ami Samuel Interiors
Vanessa Linn(Builder Chair)Shea Homes
Melissa AutenFisher & Paykel Appliances
Andrew CabreraMotivational Systems
Jason CorianoMetro San Diego Realty
Melissa DeenSunrise Management
James GeorgasBank of America Home Loans
Susan HusbandUltimate New Home Sales & Marketing
Dawn ParentShea Homes
Jo-Anne RedwoodCapstone Studios
Sylvia RoseColRich
Pat SetterSan Diego Union Tribune

SMC Life Directors

Anne ChristopherMotivational Systems, Inc.
Linda CorsettiGrace Partners, LLC
Kathy Courtney
Tina CourtneyCourtney Marketing
Dawn DavidsonDesign Line Interiors, Inc.
Sue DowdBlackbird Interiors, Inc.
Eve HagerCommonwealth Land Title
Sara KilburnRyan Young Interiors
Anna-Marie MarchesiAmi Samuel Interiors
Maria MeeuwisseGreenhaus
Peggy O’ConnellDavidson Communities
Sandy PerlattiThe Corky McMillin Companies
Liz Ramirez
Julia SimmsSan Diego PR
Barb Wager