SALES & MARKETING COUNCIL
Join an Award Winning Council
The Sales & Marketing Council of the BIA of San Diego exists to promote a high level of professionalism through enhanced educational and motivational programs that enable membership to respond to housing challenges, opportunities and trends within the community. Gain valuable perspective and insight by joining San Diego’s SMC, the premier forum for building industry marketing professionals. Our BIA SMC chapter is the proud recipient of the NAHB Nationals Silver & GOLD Awards for Sales and Marketing Council of the Year! Exchange ideas and share knowledge, expand your skills, and stay on top of the latest trends through industry-specific workshops and events that will inspire your creativity and give you a competitive edge.
The SMC provides a platform to connect and share ideas, knowledge, and resources. It serves its individual members and supports:
- Small, medium, and large volume builders/developers
- Employees of builders and in-house sales and marketing professionals
- Related Associates and/or consultants
- Independent new home sales and marketing professionals
- Independent Realtors®
Our events and educational programs are designed to encourage individual excellence. Plus, membership in the San Diego BIA’s SMC includes automatic membership in the National Sales and Marketing Council (NSMC).
Benefits of NSMC membership include:
- A subscription to Sales + Marketing Ideas
- NSMC eNews, a monthly e-newsletter
- Discounts on entries to The Nationals
- …and More!
SMC Monthly Meetings
This council meets on the 2nd Wednesday of the month at 8:30 a.m.
To join the BIA San Diego Sales & Marketing Council simply complete the application by clicking on the button below. Join for the $80 prorated membership fee and you will have the opportunity to attend SMC programs that include education, motivation, and recognition to engage and support industry professionals.
San Diego SMC is a nationally recognized Council, Silver award winner for Best Council of the Year in 2017, 2018, 2019, and 2020 by NSMC.
Want to get more involved? Click here to find out which SMC sub-committee would be the best fit for you.
As a perk of SMC membership you are invited to a variety of fun and educational events throughout the year. Get them on your calendar now so you don’t miss out on all the fun!
August 4th – Hops & Homes @ TBD
September 2nd – Education Event @ TBD
October 20th – Hops & Homes @ TBD
December 2nd – Seasonal Celebration @ TBD
Upcoming Builder Roadshows Dates
Please contact Mary Chaparro for more information.
SMC Sales Award and MVTP Award
The Sales & Marketing Council provides quarterly recognition in the form of Sales Awards, Sales Achievement Awards and Most Valuable Team Player Awards.
There is no entry fee to submit. All entrants must be SMC members. The company submitting applicants must be a member of the BIA San Diego, and each individual sales person or team/manager/associate receiving an award must be a member of the SMC.
Sales awards are based on a qualitative and quantitative approach. This is meant to reward the sales successes and the individual(s) who make special efforts toward the sales success of their community. This award is judged and requires a written statement.
Teamwork is an essential part of workplace success. To achieve its goals, a team needs members who give their all, give their best, and play to win. Recognize those efforts and nominate your MVTP today! Open to all associates; including Escrow/Title, Lenders, Interior Design, Superintendents, Marketing, Customer Service agents, etc. This award is judged based on the most compelling story described on paper, up to 1 page.
Deadlines for Entries:
2019 4th Quarter – October 1st thru December 31st – Deadline: February 5th
Presented at Educational Event on March 25th
2020 1st Quarter – January 1st thru March 31st – Deadline: EXTENDED May 15th
2020 2nd Quarter – April 1st thru June 30th – Deadline: August 12th
2020 3rd Quarter – July 1st thru September 30th – Deadline: October 28th
2020 4th Quarter – October 1st thru December 31st – Deadline: February 3rd, 2021
“I wanted to say thanks for everything you guys have done with the SMC. Rosie and I really enjoyed getting our name called the other day for the Q1 awards. Hopefully we can experience it again soon! Thank you so much for everything you do!”
David Zarraonandia, Shea Homes
Delivered to your inbox monthly, the White Paper gives you exclusive insight into hot topics that affect our industry. The White Paper is a single topic publication that is emailed to SMC members providing a high level discussion of ideas, expertise, trends, and sales and marketing information.
Have something to share? Contact GoSMCSanDiego@gmail.com to inquire about writing a White Paper.
Find out the benefits for submitting content for the White Report!
There are a lot of resources online to help you write a whitepaper, such as this one. Here are a few helpful tips:
- Don’t worry about formatting, we will do that for you
- Write about something you know
- It should be educational but still engaging
- 1,000 words is ideal for this purpose
- Provide citations if referencing other materials
- Provide links
- Add pictures
- Provide a bio and your picture
People, Props, & Properties Report
People, Props, & Properties is a monthly publication distributed via email that uses information to promote BIA to its best interests; increase and outreach to gain membership and connection with BIA, its goals, and housing industry in general. PPP creates connectivity among membership and promotes growth. All BIA members are able to submit for consideration.
Got something to brag about? We want to hear it! Submit your news to GoSMCSanDiego@gmail.com. Please put PPP in the subject line.
Find out the benefits for submitting content for the People, Props, and Properties Report!
SMC Board Members
|Ericka Moody (President)||Moody Design Group|
|Pat Setter (Vice President & Hops & Homes Co-Chair)||San Diego Union Tribune|
|Dawn Parent (Treasurer & Education Co-Chair)||Shea Homes|
|Mary Chaparro (Secretary & Hops & Homes Co-Chair)||Chaparro & Associates|
|Lori Asaro (Education Co-Chair)||NewHomesNowSelling|
|Melissa Auten||HRI Design|
|Kelly Bailey||Living Spaces|
|Jacob Bernier (Awards Co-Chair)||Motivational Systems|
|April Gingras (Past President & Membership Co-Chair)||Pardee Homes|
|Dave Henderson (Membership Co-Chair)||Dave Henderson Real Estate Services|
|Chaz Hinz (Awards Co-Chair)||bemortgage|
|Jo-Anne Redwood (Marketing Co-Chair)||Capstone Studios|
|Sylvia Rose (Marketing Co-Chair)||ColRich|
|Sara Kilburn (Executive Advisor)||Design Line Interiors|
|Anna-Marie Marchesi (Executive Advisor)||Ami Samuel Interiors|
|Melissa Deen (Executive Advisor)||Sunrise Management|
SMC Life Directors
|Anne Christopher||Motivational Systems, Inc.|
|Linda Corsetti||Grace Partners, LLC|
|Tina Courtney||Courtney Marketing|
|Dawn Davidson||Design Line Interiors, Inc.|
|Melissa Deen||Sunrise Management|
|Sue Dowd||Blackbird Interiors, Inc.|
|Eve Hager||Commonwealth Land Title|
|Sara Kilburn||Design Line Interiors|
|Vanessa Linn||Shea Homes|
|Anna-Marie Marchesi||Ami Samuel Interiors|
|Maria Meeuwisse||Engage Marketing|
|Peggy O’Connell||Davidson Communities|
|Sandy Perlatti||The Corky McMillin Companies|
|Julia Simms||San Diego PR|
Interested in getting more involved in SMC? Apply to be on the SMC board for 2020. Fill out the application below and return to Zoe Rashid by September 27th to be eligible.
SMC Virtual Caravans
Take a direct-from-the-builder look at the latest new homes to enter the market with the BIA New Homes Live Hotsheet! Each week, the Building Industry Association of San Diego hosts LIVE VIRTUAL TOURS of new homes that are ready to sell now!
This is your opportunity to introduce clients to newly constructed, sparkling clean homes that are available NOW, at a time when many buyers are hesitant to tour occupied or resale properties.