About Project Green Light

Advocacy in action. This is a collaborative, member-driven effort to get development projects approved regionally and to get our members back to work!

Project Green Light (PGL) is by far the best way to meet and get to know a builder/developer at a time when they need you the most.   PGL allows BIA members the opportunity to help not only our industry as a whole, but also those projects that will provide a continued supply of jobs and much needed housing.

PGL is a simple concept. BIA Builder/Developer members who need support when seeking government approvals at Planning Commission or City Council look to other BIA members who can attend those local review meetings in person or even just write letters.  Whether you stand up and speak or just be a supporter in the audience, every single person who attends and make a big difference.

The Builder/Developer typically holds a pre-meeting at the BIA office with members of their team attending to explain the project and answer questions. This is a unique opportunity to have a very intimate face time with the builder/developer team.

Approved projects could represent your next business opportunity or establish a relationship for their next project. Don’t wait because we have 2-3 PGLs that are coming up quickly.  Sign up today. We will ask for your basic contact information including the City/Zip Code of where you live.  It makes a huge difference if you are representing the voting population in that particular jurisdiction.

By signing up for PGL you will be notified of new projects.
Please also review the list of projects below and RSVP directly to the contact for project(s) you will support.

Sign Up for the BIA Advocacy Team!

Current Projects

In the last several years, Project Green Light has proved to be immensely impactful. In fact, Project Green Light has been instrumental in getting over 4,200 units through the approval process and given the official go ahead to proceed.  Project Green Light will continue its success in 2019, helping achieve approval for the below projects that need your support.  Please RSVP to the designated contact person for each project if you are wanting to help.

Adara at Otay Ranch

Jackson Pendo is working collaboratively with county, state and federal officials to improve upon the plan for Adara, making it an even better neighbor to the environment and surrounding communities. There will be a pre-meeting at the BIA offices at 9:00 am on Friday, March 6th for BIA members to learn about the project prior to the Planning Commission hearing on March 20, 2020 and the Board of Supervisors on May 6, 2020. Please contact Ben Boyce (858-541-7800) for more information.

Adara at Otay Ranch will feature a number of benefits for the environment and the surrounding community:
• Adds 300 acres to preserved open space that are currently approved for development
• Consolidates and enhances preserve design
• Reduces wildland interface edge by 13 miles
• Estate housing replaced with multifamily units affordable for working families
• Consolidated development footprint improves fire defensibility
• Provides 1,266 homes and 42 unique housing options
• Includes 4.5-mile Proctor Valley community pathway and four miles of neighborhood trails
• Includes a village core with a neighborhood convenience center, parks, a fire station and an elementary school site
• Provides road improvements and traffic-calming features

Integral Communities North River Farms 

Following nearly four years of planning, the Oceanside City Council was scheduled to vote on this unique project at its May 22nd meeting but has been postponed.  The project has been rescheduled for consideration by the City Council on Wednesday, November 6, 2019 at 5:00 pm. It will need industry support to be approved and reach its potential. If you would like to support the project, either in person or via an online support letter, please RSVP to Darlene Rood.

Ideally located on 177 acres in Oceanside, North River Farms will be Southern California’s first full commitment to create an agrihood based on the award winning principles sweeping the nation. Click here to view the fact sheet.

The project encompasses 483 residential units, a boutique hotel, 31 acres of active community farming, learning center, farmers market, amphitheater,  river front trails and other exciting features that define this unique community.

Planned and developed by Integral Communities, the residential units will be constructed by a leading builder. This an opportunity for our industry to be involved in something special, something of notoriety that we can all be proud of.

Newland Sierra Project

This project was approved by the Board of Supervisors on Wednesday, September 26, 2018 but is now facing lawsuits. Please contact  Linda Bailey to see how you can support and for more information at 760-445-1323 or via email at

About the Project: Featuring seven separate and distinct neighborhoods, Newland Sierra will be San Diego County’s first carbon neutral community, and will be surrounded by one of the largest privately created open-space preserves in North San Diego County, with miles of scenic multi-use trails.

Residents who live here will enjoy thoughtfully created amenities, designed with their needs in mind, serving all ages and interests. The plan highlights diverse home types and styles, including those designed for active adult buyers. All will feature an architectural character that maximizes the natural resources of the site, celebrates indoor/outdoor living opportunities, and embraces North County’s unique character.

The community plans to feature a retail center offering a wide variety of services, as well as easy access to the I-15 corridor and regional services such as hospital care, higher education, and shopping.

Through a variety of ways, the community also plans to promote sustainability, and provide the latest in green technology.

Site Plan – Schmidt – Exhibit – Specific Plan FINAL over aerial – Newland

Note: Project Green Light is a member volunteer effort. BIA works exclusively on broad policy issues affecting the building industry and does not advocate for specific projects.