About Project Green Light

Advocacy in action. This is a collaborative, member-driven effort to get development projects approved regionally and to get our members back to work!

Project Green Light (PGL) is by far the best way to meet and get to know a builder/developer at a time when they need you the most.   PGL allows BIA members the opportunity to help not only our industry as a whole, but also those projects that will provide a continued supply of jobs and much needed housing.

PGL is a simple concept. BIA Builder/Developer members who need support when seeking government approvals at Planning Commission or City Council look to other BIA members who can attend those local review meetings in person or even just write letters.  Whether you stand up and speak or just be a supporter in the audience, every single person who attends and make a big difference.

The Builder/Developer typically holds a pre-meeting at the BIA office with members of their team attending to explain the project and answer questions. This is a unique opportunity to have a very intimate face time with the builder/developer team.

Approved projects could represent your next business opportunity or establish a relationship for their next project. Don’t wait because we have 2-3 PGLs that are coming up quickly.  Sign up today. We will ask for your basic contact information including the City/Zip Code of where you live.  It makes a huge difference if you are representing the voting population in that particular jurisdiction.

By signing up for PGL you will be notified of new projects.
Please also review the list of projects below and RSVP directly to the contact for project(s) you will support.

Sign Up for Project Green Light!

Current Projects

Cisterra Development – The Preserve

This project will be before the Planning Commission on April 4th at 9:00am. There will be a pre-meeting at the BIA on Friday, March 29th at 11:30am. Please RSVP to Michael Harris (858-514-7027) at the BIA if you will attend the pre-meeting. Lunch will be provided.

In line with decades worth of planning for the Torrey Highlands and Rancho Peñasquitos communities, The Preserve is a Class A employment center designed to protect natural resources, benefit the community and strengthen the region’s future economic growth. The Preserve is proposed by Cisterra Development for an approximate 11-acre parcel that is located south of Highway 56 and east, outside of the Del Mar Mesa Preserve. It will be directly walkable across the signalized intersection on Camino del Sur from the approved and soon to be under construction mixed use project, Merge 56. The Preserve will:


  • Creates 2,311 permanent, high-quality and family wage jobs
  • Attracts top tier innovation companies for Highway 56 tech cluster and employment corridor
  • Creates Class A employment center to serve local residents and support City of Villages strategy


  • Creates animal-friendly barriers to protect natural resources and minimize visual impacts
  • Uses non-invasive, native plant species and drought tolerant landscaping
  • Incorporates bird-friendly building design and materials
  • Restores separate, previously disturbed land on the Del Mar Mesa Preserve


  • Generates $6.6 million for completion of critical Camino del Sur road connection and other public facility improvements
  • Creates new emergency evacuation route for thousands of existing residents
  • Improves daily freeway access for neighboring communities


  • Pursues LEED-Gold standard with exemplary sustainable development standards
  • Includes extensive solar panel parking covers and electric vehicle charging stations
  • Encourages carpooling and fuel-efficient vehicle usage with priority parking program
  • Creates direct connections to existing biking and walking trail systems

In 2017, Project Green Light proved to be immensely impactful. In fact, Project Green Light was activated three times and in each time, members’ support led to the approval of important projects that will help reduce the housing crisis in our region. Project Green Light continues its success in 2018, helping achieve approval for projects for Brookfield Residential in San Marcos, Meritage Homes in Vista, and Meridian Development in Chula Vista.  New projects below are currently in need of your support.  Please RSVP to the designated contact person for each project if you are wanting to help.

Integral Communities North River Farms – This hearing is on hold

Following nearly four years of planning, the Oceanside City Council is scheduled to vote on this unique project at its March 13th meeting.  It will need industry support to be approved and reach its potential. If you would like to support the project, there will be a pre-meeting at the BIA on Friday, March 8th at 9:00am with members of the Integral Communities team. Pleas RSVP to Michael Harris if you will attend.

Ideally located on 177 acres in Oceanside, North River Farms will be Southern California’s first full commitment to create an agrihood based on the award winning principles sweeping the nation.

The project encompasses 656 residential units, a boutique hotel, 31 acres of active community farming, learning center, farmers market, amphitheater,  river front trails and other exciting features that define this unique community.

Planned and developed by Integral Communities, the residential units will be constructed by a leading builder. This an opportunity for our industry to be involved in something special, something of notoriety that we can all be proud of.

Jackson Pendo Adara Project

This project is on hold.

Adara at Otay Ranch, a planned active lifestyle community, will stay true to the 1993 Otay Ranch Master Plan’s original vision, and yet is updated for today’s modern lifestyle.

The project will be before the Board of Supervisors on Wednesday, December 12th. The Planning Commission approved the project on October 19th. Please contact Melanie Wilson, 858-541-7800 to RSVP for more information.

Adara at Otay Ranch will feature a number of benefits for residents and the surrounding community including:
• Wide-range of housing options
• 780 acres of permanent Otay Ranch preserve
• A 4.5-mile Proctor Valley path plus trails
• Four public parks
• Elementary school site
• County fire station and sheriff’s storefront
• Neighborhood convenience center
• Environmentally sustainable features
• Over $4 million in fees for road improvements
• Proctor Valley improved with one lane in each direction and five traffic-calming roundabouts

Newland Sierra Project

This project was approved by the Board of Supervisors on Wednesday, September 26, 2018 but is now facing lawsuits. Please contact  Linda Bailey to see how you can support and for more information at 760-445-1323 or via email at

About the Project: Featuring seven separate and distinct neighborhoods, Newland Sierra will be San Diego County’s first carbon neutral community, and will be surrounded by one of the largest privately created open-space preserves in North San Diego County, with miles of scenic multi-use trails.

Residents who live here will enjoy thoughtfully created amenities, designed with their needs in mind, serving all ages and interests. The plan highlights diverse home types and styles, including those designed for active adult buyers. All will feature an architectural character that maximizes the natural resources of the site, celebrates indoor/outdoor living opportunities, and embraces North County’s unique character.

The community plans to feature a retail center offering a wide variety of services, as well as easy access to the I-15 corridor and regional services such as hospital care, higher education, and shopping.

Through a variety of ways, the community also plans to promote sustainability, and provide the latest in green technology.

Site Plan – Schmidt – Exhibit – Specific Plan FINAL over aerial – Newland

Note: Project Green Light is a member volunteer effort. BIA works exclusively on broad policy issues affecting the building industry and does not advocate for specific projects.